Paraguayan rum brand El Supremo has partnered with distributors Alpom and Raimsa to launch in Madrid and Barcelona.
Along with the distribution deals, El Supremo has appointed a new brand ambassador, Pocholo Martínez-Bordiú, to oversee the brand’s expansion in Spain.
El Supremo rum will be available in the Spanish market in three variants: five, eight, and 12-year-old, with a retail price of €30-€60 (US$32-US$65).
“El Supremo is a rum that pays tribute to the long and rich artisanal…
