Dutch brand Sir Edmond Gin is challenging Italian bartenders to participate in its Gin & Sound Pairing cocktail competition.
The competition was launched in 2018, inviting bartenders to create cocktails inspired by music.
This year, the gin brand has partnered with Gruppo Meregalli to bring the competition to Italy.
“We are thrilled to bring the Sir Edmond Gin & Sound Pairing competition to Italy. We have worked hard on this brand activation alongside our respected partner Gruppo Meregalli,” said Lotte Dekker, brand manager of Sir Edmond…
