Carlos Abade, the head of the Portuguese Tourism Board, says the organisation aims to welcome 500,000 Chinese tourists in 2026. He was speaking to the Lusa news agency at the recent ITB China travel trade fair.
Abade added that Portugal also aims to reach a million overnight stays by Chinese tourists in the same time frame. “[We] think this is possible”, he said, given the growth forecasts for the Chinese market worldwide.
While Portugal netted a significant year-on-year increase in Chinese tourists in the first quarter of 2024 – up 135 percent to 57,740 – figures are still well short of pre-pandemic figures. More than…
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