 
Author: Ignasi Martín Morales, Chief Client Officer, MoraBanc
It was Philip Kotler, the father of modern marketing, who observed that the adoption of new technologies alone cannot transform an organisation. Add a lot of new tech to an old organisation and all you get is an old organisation that costs a lot more to run. If it’s real transformation you want, then new technologies are just one piece of the puzzle.
MoraBanc is an old organisation. Today one of the largest banking groups…
