The sports tech industry in Italy has seen exciting growth in recent years, with several innovative new businesses hitting the startup scene with a bang.
Overall, sports isn’t a massive industry in Italy – in 2023, it made up an estimated 3.4% of the country’s total revenue. This is accounted for increases in spending in sports tourism, sports events, sports development and more. Since 2017, revenue generated in the Italian sports industry has increased every year and projections reflect an expectation that this will continue until at least 2029.
Interestingly, a significant component of this revenue is accounted for by…
