The SWM Italy management team visited Central Powersports Distribution (CPD) in Texas during the last week of June to discuss the future of SWM in the U.S. Like most OEMs, SWM struggled during COVID-19 to keep business operations and brand quality consistent in its Northern Italian home base.
SWM says it spent the past two years regrowing the brand in Italy and Europe. Sales have rebounded in the European market with…
