Tourism trends come in waves. Around 15 years ago, Americans were being pelted with ads from Iceland. Thanks to a newly launched WOW Airlines, flights to Reykjavik were more accessible than ever before.
Tour groups took advantage, selling visitors all types of new experiences. Northern lights? Hell yeah. Blue-tinted hot springs? It’s on the bucket list.
Since then, Iceland has become a steady option for tourists from the US. But you may have noticed a slew of new contenders. Bali is one of the biggest, along with trending Riviera Maya destinations like Tulum.
And, of course, Portugal.
Thanks to a media blitz from…
